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      Report Overview: Cancelations

      Utilize the Cancelations report to gain insights into your park's cancelations and refine your booking strategy.

      Cancelations Report Overview

      This report provides a comprehensive overview of all reservations that were canceled within a specified date range. This report not only lists the cancellations but also offers insights into the potential revenue lost from these reservations. It is a valuable tool for operators seeking to understand cancellation patterns and develop strategies to mitigate lost revenue. By analyzing this report, operators can create targeted "Come back and book now" offers or gain insights into the reasons behind cancellations, aiding in the refinement of future booking strategies.

      Some information you will find in this report includes:

      • Reservation Details (Confirmation #, Stay Dates, Booking Date)
      • Cancellation Details (Cancelation Date, Cancelation Fee, Reason for Cancelation)
      • Site Details (Category, Site Class, and Name)
      • Guest Information (Name, Address, Email)
      • Reservation Revenue Insights (Cancelation Fee, Reservation Charges, Fees breakdown)

      Pro Tip:

      Your Admin Site does not require users to select a Cancelation Reason when canceling a reservation. However, capturing the reason for cancelation provides valuable insights into guest behavior, which can inform and support future strategic decisions. As a Best Practice, it's important to educate all staff members who have the ability to cancel bookings on the importance of consistently capturing this information. This practice will enhance your understanding of why guests cancel and help you make informed adjustments to your booking strategies.

      Overcoming the fear of asking / rejection:

      Guest-facing employees may sometimes feel uncomfortable or hesitant about asking guests for the reason behind a cancelation, fearing rejection or awkwardness.

      To help your staff confidently approach this situation, equip them with simple, non-intrusive strategies. For instance, they could say, "We value your feedback and track cancelations to improve our services. Can I ask the reason for your cancelation?" This approach emphasizes the importance of the guest's input and makes the request feel more natural and less confrontational.

      By framing the question this way, employees are more likely to receive a positive response and gather valuable insights.

      Common Report Uses

      • Analyze Cancellation Trends: Identify patterns in reservation cancellations to understand common reasons and timing, which can inform future operational decisions.
      • Develop Revenue Recovery Strategies: Use insights from potential lost revenue to create targeted promotions or offers that encourage guests to rebook.
      • Improve Booking Strategies: Leverage data to adjust booking policies, optimize functionality in the Admin Site, and reduce the rate of cancellations.

      Accessing the Report

      1. Navigate to the Reporting page within your Admin Site.
      2. Search for Cancelations.
      3. Click Run Report.

      Cancellations

      Download Options

      This report is available in both PDF and CSV formats, offering flexibility in data manipulation and presentation. The PDF format is tailored for printing, providing essential information in a concise, printer-friendly layout.

      Supplemental Resources

      Most Common FAQ:

      Q: Does this report show why reservations were canceled?

      While this report provides data on canceled reservations and associated charges, the selection of a cancelation reason is not a system requirement in your Admin Site. The selection of the cancelation reason is up to your staff to utilize.

      As this does offer valuable insights into your guests' behavior, it is a best practice to educate your employees on the importance of capturing this information if canceling a booking in your Admin Site.

      Q: Can I use this report to generate rebooking offers?

      Not directly. However, the report provides insights into potential lost revenue, which you can leverage to identify guests who might be interested in rebooking. By utilizing the guest data included in this report, you can easily compile a list of guests to target with a rebooking offer through a marketing campaign. This allows you to turn potential cancellations into opportunities for future bookings.

      Q: Does the report include detailed charges that would have been incurred with the reservation?

      Yes, it provides insight into the reservation charges that would have been applicable, which helps in understanding the financial impact of cancellations.