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Design Best Practices for a High-Converting Campground Website

A high-converting campground website does more than look good; it creates a seamless, informative, and mobile-friendly experience that leads visitors from discovery to reservation. This guide outlines the design and content elements that drive more bookings and improve guest satisfaction.

Design Tips for Better Conversions

1. Prioritize a High-Contrast "Book Now" Button

Your "Book Now" button should be easy to find, high contrast (like red, orange, or bright green), and appear consistently across all pages. Position it in the top navigation bar and consider repeating it mid-page and at the bottom of your homepage for better visibility.

2. Create Sections Highlight Each Site Type for Easy Browsing

Help guests find the right stay by highlighting the various site types you offer (e.g., RV sites, cabins, tent sites) with separate sections or icons. Use filters, visuals, or separate pages to make the browsing experience intuitive.

3. Use High-Quality Images and Video

Photos should be large, well-lit, and professionally composed, showcasing:

  • Unique site features (full hookups, patios, waterfront views)

  • On-site amenities (pool, playground, trails)

  • Atmosphere (sunsets, families, pets)

Add a short welcome video to introduce the experience of staying at your park.

4. Optimize for Mobile First

With over 60% of campground bookings made on mobile devices, your website must:

  • Load quickly

  • Feature large tap targets (buttons/links)

  • Avoid long forms or excessive text blocks

5. Include Trust-Building Elements

Display secure payment logos, clear cancellation policies, and guest reviews to instill confidence in potential campers. 

Must-Have Website Sections

1. Homepage

Introduce your campground with a compelling headline, a short paragraph of copy, a high-impact image, and a clear call-to-action to book.

2. Accommodations or Site Types Page

Break out your offerings with descriptions, site maps, amenity lists, and photos. Use bullet points for scannability.

3. About Page

Share your park's story, values, and what makes your location unique. Include a photo of the team if possible to build trust and add a human element to your online presence. 

4. Amenities & Activities Page

Highlight your key amenities and onsite or nearby activities. Feature icons and visuals to quickly communicate the offerings.

5. Contact Page

Include a contact form, phone number, email address, physical address, and a clickable map.

6. Policies Page

Include check-in/out times, pet policies, cancellation terms, and FAQs to reduce calls and emails.

Extras That Boost Performance

1. Blog or Events Page

Share insider tips, upcoming events, and seasonal ideas. Blogs support SEO and keep your site content fresh.

2. Local Area Guide

Help guests plan their trip with dining suggestions, nearby attractions, and travel advice.

3. Reviews and Testimonials

Display quotes from happy campers. Include star ratings, guest names, and optionally, a photo.

4. Visual Campground Map

A clickable map of your site helps campers choose their preferred spot and adds transparency.

 

How Design and SEO Work Together

Design and SEO aren’t separate strategies—they complement each other. While great design engages your guests and makes booking easy, strong SEO ensures they find your site in the first place. For example:

  • A mobile-friendly design also improves your Google search rankings

  • Headings and clean structure help both users and search engines understand your content

  • High-quality visuals boost engagement and reduce bounce rate, which supports SEO performance

For more tips on optimizing your site for search engines, see the companion article:

SEO Best Practices for Campground Owners

Example Prompts for Better Website Copy

Use these prompts to help guide the content you add to your website. 

  • "What do guests love most about staying at our park?"

  • "What should first-time visitors know before arriving?"

  • "What unique experience can guests expect that they won’t find elsewhere?"

Additional Resources