Skip to content
English
Submit Support Request Sign in
Contact us
  • There are no suggestions because the search field is empty.

SEO Best Practices for Campground Owners

Search Engine Optimization (SEO) is important for campgrounds aiming to boost their online presence, attract more campers, and increase bookings. By implementing effective SEO strategies, you can ensure your campground ranks higher in search engine results, making it easier for potential guests to find and choose your property. 

1. Understand Why SEO Matters for Campgrounds

SEO helps your website appear higher in search engine results when people search for terms like "campgrounds near me" or "RV parks in [Your Location]."

Campgrounds with strong SEO:

  • Appear more frequently in local and travel-related searches

  • Attract more qualified traffic

  • Reduce dependency on paid ads

The better your SEO, the easier it is for new campers to discover your park.

2. Focus on Local SEO First 

Most campers search for accommodations based on location. Local SEO helps your campground show up in searches like “campgrounds in Northern Michigan.”

Key tips:

  • Claim and optimize your Google Business Profile

  • Use consistent Name, Address, Phone Number across the web

  • Add location-specific keywords throughout your site (e.g., "family-friendly RV park near Glacier National Park")

  • Include your city, county, and nearby attractions naturally in your copy

3. Choose the Right Keywords

Identify what campers are actually searching for. Use keywords that reflect:

  • Site types ("RV sites with full hookups")

  • Amenities ("pet-friendly campground with pool")

  • Location-based terms ("tent camping near Yellowstone")

Tools like Google Keyword Planner can help you find search volume and keyword difficulty.

4. Optimize Each Page on Your Website

Every main page should target a specific topic or keyword:

  • Use clear headings (H1, H2, etc.) that include keywords

  • Write compelling meta titles and descriptions (what shows in search results)

  • Use descriptive image alt text

  • Keep content focused and helpful for the visitor

Example: Your RV Sites page might target "RV campground in [City]," with supporting images, a map, and detailed descriptions.

5. Create Fresh, Helpful Content

Search engines reward websites that are active and offer useful information. Add:

  • Blog posts about camping tips or local attractions

  • Seasonal updates (e.g., “Fall camping in Vermont”)

  • FAQs that answer common guest questions

This type of content builds authority and keeps your site fresh.

6. Get Listed in Local Directories

 

Increase your campground's online authority by:​

  • Listing your campground in local directories and tourism websites

  • Collaborating with local businesses for mutual backlinks

  • Participating in community events and getting featured in local news outlets

7. Boost Credibility With Quality Backlinks

When other trusted websites link to yours, it signals credibility to search engines. Ways to get backlinks:

  • List your park on trusted directories (TripAdvisor, Campendium, Go RVing)

  • Partner with local tourism boards or businesses

  • Get mentioned in travel blogs or publications

Backlinks can significantly increase your domain authority and search ranking.

8. Track Your Progress

Measure what’s working so you can make improvements over time. Track:

  • Website traffic from search engines (using Google Analytics)

  • Keyword rankings (tools like SEMrush or Ahrefs)

  • Click-through rates on search results (Google Search Console)

Regular check-ins help you spot trends and identify where to improve.

Additional Resources

Implementing these SEO strategies can significantly enhance your campground's online visibility, attract more campers, and ultimately increase your bookings. Regularly reviewing and updating your SEO practices ensures sustained growth and success in the competitive outdoor hospitality industry.