Google Tag Manager: Setup

Learn how to install Google's no-code analytics management solution

What is Google Tag Manager (GTM)?

Google Tag Manager is a free tool offered by Google that simplifies the process of managing and deploying tracking codes and analytics tags on a website. It allows you to add and update website tags in an interface, without modifying the website's code directly, providing greater flexibility and efficiency in tracking user interactions and implementing marketing tools.

Why do we use Google Tag Manager?

GTM allows you to house all your tracking codes and scripts in one central location, simplifying the management and organization of various tags. Instead of manually adding and updating individual tracking codes on each page, Google Tag Manager provides a streamlined interface where you can easily build and deploy analytics tags, marketing tags, and other tracking elements. This saves time and reduces the risk of errors.

Additionally, by implementing Google Tag Manager, you only need to install a single container tag on your website, regardless of the number of different tracking tools or use cases. This eliminates the need for multiple installations, reducing complexity and potential conflicts.

Ultimately, Google Tag Manager offers a more efficient and user-friendly solution for managing and deploying tracking codes, streamlining the process of data collection and analysis for your business.


If you already have a Google Tag Manager account, skip to step 2.

  1. Create a Google Tag Manager Account
    1. In Tag Manager, click the Accounts tab > Create account.
    2. Enter an Account Name and select the country for the account.
    3. Enter a descriptive Container name and select the container type.
    4. To create your container, click Create and agree to the Terms of Service.
    5. When your new container first loads, you will see a different dialog depending on the type of container, select Web and AMP.
  2. In Tag Manager, click Workspace.
    1. Near the top of the window, find and copy your container ID, formatted as "GTM-XXXXXX".
  3. Log into Campspot, and access the Analytics page via Menu > Consumer Site Admin > Analytics
    1. Paste your container ID into the Google Tag Manager input field
    2. Click Save Changes