Campspot Analytics: Signals
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      Signals: Future Trends Dashboards

      Explore the essential metrics tracked by the Future Trends dashboards to make informed decisions that optimize your park's occupancy, revenue, and overall performance.

      Future Trends Overview

      The Future Trends dashboards in Campspot Analytics empower users by providing future-looking data refreshed daily. This new suite of dashboards provides campground decision makers with the data needed to proactively adjust rates, define periods where promotions are needed to create business, and when reservation restrictions are justified based on forward-looking reservation trends, giving you a competitive edge in optimizing occupancy and revenue.

      Key Performance Metrics and Breakdowns:

      This section provides an overview of the essential metrics tracked by the Future Trends dashboards, along with the purpose of each metric and the actions you can take based on the data. Understanding these key performance metrics will help you make informed decisions to optimize occupancy, revenue, and overall park performance.

      Future Trends Comparison:

      • Metrics: 30 and 12-month outlook of occupancy by site category.
      • Purpose: Compare your park's future occupancy trends with your compset.
      • Action: Identify competitive positioning and make informed pricing and marketing decisions.

      Signals Pick Up:

      • Metrics: Daily pick-up for the last 7 days, highlighting future dates with the highest occupancy increases.
      • Purpose: Identify which days are seeing the most bookings recently.
      • Action: Adjust marketing efforts or promotions accordingly.

      Signals Pace Report:

      • Metrics: 12-month outlook of park performance including Occupancy Rate (OR), Average Daily Rate (ADR), and Revenue Per Available Site (RevPAS) with year-over-year comparisons.
      • Purpose: Understand long-term performance trends.
      • Action: Make strategic adjustments to pricing and capacity management.

      Future Business Overview:

      • Metrics: Breakdown of transient and extended stay reservations, booking window and length of stay, group bookings, lock site usage, and promo code data.
      • Purpose: Gain detailed future business insights.
      • Action: Optimize promotional strategies and manage inventory.

      Park Occupancy Pace:

      • Metrics: Daily future occupancy breakdown by site type.
      • Purpose: Understand occupancy trends across different site categories.
      • Action: Fine-tune site-specific pricing and marketing strategies.

      Park Pick Up:

      • Metrics: Daily pick-up for the last 7 days with site type breakdowns.
      • Purpose: Track which site types are seeing the most recent bookings.
      • Action: Adjust inventory and pricing strategies accordingly.

      Accessing the Dashboard

      To access the Advertised Rates Comparison dashboard:

      1. Log in to your Campspot Analytics platform.
      2. Navigate to the Signals Dashboards section within Campspot Analytics.
      3. Select the Future Trends dashboard from the list.

      Common Dashboard Uses

      1. Revenue Management: Use occupancy performance and rate data to define your strategy to adjust pricing and optimize revenue.

      2. Marketing and Promotions: Identify booking trends and target promotions to fill low-occupancy periods.

      3. Operational Planning: Forecast future demand and adjust staffing, inventory, and operational plans accordingly.

      4. Competitive Analysis: Compare your park's performance against the comp set to identify strengths and areas for improvement.

      5. Performance Tracking: Monitor key metrics over time to ensure strategic goals are being met.

      Most Common FAQ:

      Q: How is my comp set defined? Can I select my comp set?

      As with all Signals dashboards, your competitive set consists of a minimum of five comparable parks based on proximity, amenity match, size and production. Some of the amenities considered in the amenity match include things like: waterfront, waterpark, beach, pool, restaurant, internet access, general store, playground, bathrooms, showers, and dump station. Seasonal-transient mix and whether the park has matching site categories (tent, RV and lodging) are also taken into account.

      Q: Are my rates included in the comp set averages?

      No, your rates are not included in the Comp set averages.

      Q: How often does the dashboard update?

      The dashboard updates once per day, around 8:00 AM Eastern.