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Campspot Analytics: Using Data to Answer Common Business Questions

Campspot Analytics makes it easier to turn your data into decisions. Whether you’re wondering how your rates stack up to the competition or trying to identify which channels drive the most revenue, there’s likely a dashboard that can help.

Summary

Below are some real-world questions that you may have as a park operator. We cover the best dashboards (or reports) to look at in Campspot Analytics to find the answers.

Q: “We use a CRM or other system. How can we get our customer data out of Campspot?”

Dashboard to Use:

  • Customer Marketing Data

Why it helps:

This report allows you to export reservation activity daily, including new bookings, cancellations, and modifications. It’s perfect for syncing with third-party tools like CRMs, companion apps, or marketing platforms.

Q: “I don’t think we’re making as much revenue from bookings as last year. Is it the new park nearby, or are we doing something wrong?”

Dashboards to Use: 

Why these help: 

This helps identify if your bookings are down overall, or just slower to come in. If your compset is outperforming you, you can explore rate adjustments, minimum stays, or availability settings.

“Every morning I’m juggling reports just to get a sense of what’s going on. I need a quicker way to see everything.”

Dashboard(s) to use:

Why it helps:

Provides a centralized view of key daily operations.

Explanation:

The Daily Manager dashboard is designed to give you a clear, at-a-glance view of everything happening that day. This includes total transactions, occupancy, arrivals, departures, and site availability all in one dashboard. 

Instead of flipping between multiple reports, you can start your day with just this one dashboard. It helps managers make quick, informed decisions and frees up time to focus on operations, staff, and guest experience.

Q: “We’ve had a lot of cancellations recently, and I don’t know what’s causing them.”

Dashboard(s) to use:

Why it helps:

Breaks down cancellation rates by source and timing.

Explanation:

You’ll be able to see when and where cancellations are happening, whether certain sources (like OTAs) are driving more of them, and whether you might need to adjust policies or pricing. 

One of the biggest drivers of cancellations is the booking source. Third-party platforms like Airbnb or Booking.com tend to have significantly higher cancellation rates compared to bookings made directly on your website or through Campspot.

This dashboard breaks down your cancellations by source and also shows how far in advance guests are canceling. That can help you anticipate when cancellations are likely and how many bookings you realistically need to hit your goals.

You can also look at your year-over-year cancellation ratio to spot trends and adjust your pricing, policies, or marketing strategy if needed. Knowing what to expect means you can replace those cancellations faster and avoid scrambling at the last minute.

Q: “It feels like we’re having a strong summer, but are we actually doing better than last year?”

Dashboard(s) to use:

Why it helps:

Gives a full picture of current vs. past performance.

Explanation:

With this dashboard you’ll be able to view your site nights, total revenue, and ADR side by side. These three metrics are a strong indicator of overall success.

If you're outperforming last year, it could be time to lean in on pricing or upsells. If you're trailing, this can help us pinpoint why and respond before the season ends.

Q: “Our camp store is busy, but I’m not sure what’s driving sales or how to stock smarter.”

Dashboard(s) to use:

Why it helps:

Reveals what sells best and when.

Explanation:

This dashboard will show you your top-selling items, busiest days, and even your most profitable hours.

This data helps with smarter decisions around merchandising, inventory, and staffing. For example, if you notice a sales spike every Friday afternoon, you may want to schedule more store coverage or run targeted specials during that time. You can always take information from the inventory numbers that will help you determine what to stock less or more of based on trends. 

Q: “We switched to Campspot this year and it’s been busy but how do I know that’s because of Campspot and not just general demand?”

Dashboard(s) to use:

Why it helps:

Shows revenue generated through Campspot-exclusive features.

Explanation:

This dashboard shows the revenue generated from features unique to Campspot, such as optional add-ons, lock site fees, and other unique-to-campspot features/tools.

This helps quantify the real ROI of using Campspot beyond just reservations. It’s also useful for identifying which features are working well and which ones have room for more usage next season. We can use the information here to help start strategizing for your next year as well.

Q: “We’re getting ready to input pricing for next year, but I don’t know where to start.”

Dashboard(s) to use:

Why it helps:

Provides insight into past and current booking behavior to guide pricing.

Explanation:

Use the Reservation Trends – Stay Date dashboard to dive deeper into past performance like which site types booked most, what your average rates were, and how far in advance guests booked. You could then look at the KPI Pace Report to check if your occupancy numbers were where you expected them to be and use the reservation trends information to decide if you need to adjust pricing. 

Q: “We’re thinking about launching some digital ads. How do we know who to target?”

Dashboard(s) to use:

Why these help:

Helps you to see where most guests are coming from and how far they are traveling to get to you.  and gives insights into 

Explanation:

Guest driving distance tells you how far your core customer base is willing to drive. The heat map and filters (like total spend, ADR, and stay length) help you pinpoint your strongest markets and identify where to focus your marketing geographically.

Then layer in insights from the Guest Loyalty dashboard. This shows your top spenders, repeat guests, and guests who haven’t rebooked. You can use this data to create retargeting campaigns, reward loyalty, or re-engage valuable past customers with timely offers.

Together, these dashboards give you a powerful understanding of who to reach, where to reach them, and how to tailor your message helping turn your marketing from a guessing game into a targeted growth strategy.

Q: “I’m new to park management and need to show how we’re tracking for summer compared to last year.”

Dashboard(s) to use:

Why it helps:

Compares year-over-year pacing in key areas.

Explanation:
This dashboard provides a clear comparison of how your occupancy, ADR, and revenue are pacing by stay date this year compared to the same time last year, including where you ended up last season.

You can use it to identify dates where you’re pacing ahead or falling behind. That can help explain any slow weekends and guide next steps. For example, if you’re behind in occupancy for an upcoming date, you might consider a short-term promo or rate adjustment.

This dashboard gives you a clear, credible answer for leadership and helps you take proactive steps before it’s too late to make an impact.

Q: “Our August and September numbers look low. Should we discount or just wait?”

Dashboard(s) to use:

Why it helps:

Lets you assess how your pricing stacks up to the competition.

Explanation:

You can compare your advertised rates to your compset for the same dates.

If you're priced too high and demand looks soft, you might consider lowering rates selectively. On the other hand, if you’re underpriced and already booking fast, it might be time to raise rates or add restrictions to protect revenue.

Q: “We want to understand when bookings tend to increase during the season. Are there booking patterns we should watch for?”

Dashboard(s) to use:

  • Week over Week Pickup Dashboard

Why it helps:

Tracks when future stay dates are picking up bookings.

Explanation:

This dashboard shows which dates are seeing increases in reservations each week. 

This helps you spot emerging trends and booking momentum across key dates. You can also compare your pickup to your Signals compset to understand if a particular weekend is trending across the market or just at your park. This is a powerful way to guide short-term decisions like rate adjustments or promotional pushes.

Q: “Our owners want to know how we compare to other parks. We’ve had strong weekends and some slow ones, but I don’t know what’s normal.”

Dashboard(s) to use:

  • Signals Dashboards (Monthly Performance, Flexible Comparison, Future Flexible Comparison, Advertised Rate Comparison)

Why it helps:

Provides real-time competitive benchmarking.

Explanation:

This is a great time to use the full Signals suite in Campspot Analytics. You can look at both past and future data with Signals. These dashboards let you compare your park’s performance to a competitive set of similar parks in your region, all using anonymized and averaged data. You can look at key metrics like occupancy, ADR, and RevPAS to see where you’re ahead or behind, and when certain trends may have started.

We recommend starting with the Monthly Performance dashboard to see how each month is going side by side with your compset. From there, use the Flexible Comparison or Future Flexible Comparison tools to look at custom date ranges and spot patterns. The Advertised Rate Comparison will help you see how your pricing lines up, while Business Mix and Performance Summary give you deeper insight into the types of bookings your compset is seeing.