How to implement Google Ads conversion tracking for Campspot reservations

Using Google Ads conversion tracking in Campspot allows you insight into how your ad campaigns are driving reservations, and which aspects of those campaigns are bringing in the biggest return for your spend.

What you'll need prior to setup:

1. Google Tag Manager account
2. Google Ads account with an existing campaign and conversion tag created

How to set up your Google Ads conversion tracking:

1. In Campspot, go to Menu > Consumer Site Admin > Analytics, insert your Google Tag Manager container ID to the 'Google Tag Manager' field, and click 'Save Changes'
   
   1. This will be found near the top of the window in Google Tag Manager, formatted as "GTM-XXXXXX"
2. In Tag Manager, start a new Google Ads tag. From the home screen select New Tag  Tag Configuration  Google Ads Conversion Tracking.
3. Sign in to your Google Ads account to gather the values that you will use to complete the tag setup:

   1. In your Google Ads account, click the Tools and Settings menu. ()
   2. Select Measurement: Conversions, which opens to the Conversion Actions table.
   3. Select the name of the conversion that you want to use from the Conversion action column.
   4. Expand the tab for Tag setup to view the tag details.
   5. Select Use Google Tag Manager.
   6. Copy the Conversion ID and Conversion Label.
4. In Tag Manager, add the required Conversion ID and Conversion Label values obtained from step 3 to their respective fields.
   1. (Recommended) In Tag Manager, add a data layer variable for the Conversion Value
      1. Select the add variable () button in the Conversion Value field. This will open up a page for you to select any existing variables.
      2. If you do not have an existing Conversion Value variable, select the '+' button in the upper right corner
      3. Select Choose a variable type to begin setup...
      4. Select Data Layer Variable
      5. In the Data Layer Variable Name field, add transactionTotal
      6. Save and name the variable
   2. (Recommended) In Tag Manager, add a data layer variable for the Transaction ID
      
      1. Select the add variable () button in the Transaction ID field. This will open up a page for you to select any existing variables.
      2. If you do not have an existing Transaction ID variable, select the '+' button in the upper right corner
      3. Select Choose a variable type to begin setup...
      4. Select Data Layer Variable
      5. In the Data Layer Variable Name field, add transactionTotal
      6. Save and name the variable
5. In Tag Manager, add a trigger in the Triggering section to specify when the tag should fire
   1. Select Choose a trigger to make this tag fire...
   2. If you do not have an existing Campspot transaction trigger, select the '+' button in the upper right corner
   3. Select Choose a trigger type to begin setup...
   4. Select Custom Event
      1. In the Event name field, add consumer_transaction
      2. In the This trigger fires on section, switch the selection to Some Custom Events
      3. In the Fire this trigger when an Event occurs and all of these conditions are true section, change the fields to Event > equals > consumer_transaction
   5. Save and name the trigger
6. Save and name the tag
7. Publish the changes when ready